How much will one hour of cloud downtime cost your business?
The cost of IT downtime is an elusive figure. Cloud outages hurt everyone, but costs are difficult to measure and vary greatly by industry or business size.
For online retailers, measuring lost revenue when their website crashes is pretty straightforward. But there's also the impact on brand reputation, churn and customer lifetime value. SaaS providers and Fintech firms need to assess the cost of unmet SLA commitments, as well as exposure to lawsuits and legal fees. And all companies are exposed to lost productivity.
The frequency of cloud outages is on the rise, as is the duration of cloud downtime events. With so many businesses entrusting mission critical systems with 3rd party providers, being ready is key to weathering any downtime storm.
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